Wild Frock

This is a collaboration between my visuals and Kim Guevarra's copywriting prowess. After much research on the graphic T's industry, we wanted to explore creating a lifestyle T-shirt brand and how T-shirts bridge the gap between visuals, words, striking up a real-life conversation and how a shirt becomes a part of the identity of the wearer. Also combining our marketing and social media knowledge, Kim and I explored to create a following for this experimental brand on instagram as a feasibility study and hit our milestone of 1,000 followers in just a few weeks.

You may also like